In its recent sloppy servicing of putative radio personality Adam Carolla ("L.A.'s most provocative radio host?" Calling Phil Hendrie and Johnny Wendell...), Los Angeles magazine notes that the ratings for the execrable Adam Carolla Radio Show's "are below those earned by KROQ’s Kevin and Bean, KIIS-FM’s Ryan Seacrest, and KLOS’s Mark and Brian. This summer Carolla lost stations in Phoenix and San Diego. Nevertheless, KLSX vice president of programming Jack Silver remains a believer. 'Los Angeles is all that matters” he says, 'and Adam is making strides here. It takes time to build an audience. Adam is running a marathon, and we’re there with him.' In the fall the station plans to extend Carolla’s contract at $2 million a year..."
But is Carolla ready to drop out of the marathon? At a time when the undereducated blowhard and and his battered female sidekick Teresa Strasser are mounting a too-obvious push to dump second banana Danny Bonaduce-- a juiced Stanley Siegel-Howard Stern-Tom Leykis combination whose raw-nerve honesty and broadcast smarts have him perched on the ledge of radio greatness-- we hear on great authority from a Carolla colleague that he may soon walk away from the embarrassing foray into morning radio.
This source is not connected with the radio show, but with other projects Carolla is very keen on. Carolla is said to be less than enthused about the radio gig and considering the option of moving on. With a movie in the can and partner Jimmy Kimmel offering new lucrative TV projects that don't require getting up in the middle of the night for what must be an unsatisfying gig boring thousands from a dingy studio, Carolla could do us all a favor by taking his leave and handing the show over to Danny.
Our bet is that the two million dollars-- two million dollars? Can you believe that?-- will convince him to stay put with his second-rate Gene Scott act.
But no bullshit, Carollaheads, the story is true!