"This is virgin territory for us. TV Land thought long and hard about this title."
Virgin territory. Long and hard.
Shame on TV Land! And a public dressing down to its press flak, who used a smutty, double entendre quote to defend the formerly family-oriented network’s decision to steal the name of the acclaimed, high-quality sex series, My First Time, for a new show about TV debuts.
Tabloid Baby broke the story that the nostalgia channel changed the name of My Big Break to My First Time, set to debut June 28. The New York Post’s esteemed Page Six column runs the story today:
TV Land is in for a whopping embarrassment with its new series, "My First Time," in which actors talk about their big breaks. It turns out the family-oriented show will be up against the DVD release of the steamy Showtime series of the same name which re-enacts first sexual experiences and features porn stars like Buffy Sinclair and Lexington Steele. "There will surely be confusion in the marketplace," a source close to the adult series tells tabloidbaby.com. "TV Land made a big mistake when it filched the name." But a rep for the retro network insisted the title is staying, adding cheekily: "This is virgin territory for us. TV Land thought long and hard about this title."
“Expect fireworks before the Fourth of July,” says a source close to the original series. “There’s only one ‘My First Time’ in the current TV marketplace-- and all media, for that matter. The DVD release could very well be accompanied by an injunction against TV Land show. It sure doesn’t help their case that their spokesman admitted the theft was premeditated.”