Is anyone else offended by the new Burger King ads in which the cowboy rides the giant chicken?
The big buckin' chicken?
It's uncomfortable enough watching TV with the kids when a spot for Geraldo At Large jumps into the middle of a prime time family show like American Idol with talk of incest, molestation, porn, murder or rape (and that happens every night). But the new Burger King campaign, obviously aimed at teens and taking some kind of hit at Brokeback Mountain, is especially insidious:
"Big Buckin Chicken. It's a big buckin' chicken.
The only way to beat it... is to eat it."
A group of farmers and cowboys are crowded around the fence of a rustic coral excitedly taking in some serious dust kicking action. We can't make it out because the cowboys block our view as we struggle to push through. Suddenly we see the commotion...A rider flies out of the bucking chute... struggling to stay on something wild, something big, something with feathers. The biggest, baddest chicken anybody has ever seen.... a big chicken made famous by Burger King attempts to shake his rider with a series of oddly hilarious moves until finally the rider is thrown though the air and lands on the onlooking cowboys...
...That's one big buckin' chicken! The new large and loaded TenderCrisp Cheesy Bacon Sandwich. The only way to beat it...is to eat it! Have It Your Way!
It's crass, heavy-handed double entendre and the youngest kids get it. First the fast food bastards clog their arteries, fill them with sugar fries and destroy their growing bodies with the poison they push. Now they get together with the Madison Avenue Shmendricks and ease them into the f-word and mutual masturbation.
Why go after Howard Stern or Janet Jackson's covered breast? This Burger King smut is sneaked into our living rooms while we're watching family shows with the kids. We haven't heard any uproar from the hypocrites. And that's a big buckin' shame.