We predicted it last month. Now Howard Stern has confirmed it.
Stern told his listeners on Sirius satellite radio that he's been offered a "major deal" to come back to regular radio-- just like his longtime enemies Opie & Anthony.
"The joke could be on them if I get good and worked up [because] I got offered a major deal to go back to terrestrial and stay on satellite at the same time," Stern said. “Can you imagine if I go across town against them in all those markets and just kick some ass? That would really be cool."
Stern now plays to about a tenth of his former audience. As we wrote in April: "...Stern has become instantly irrelevant... as far as American culture and the everyday agenda is concerned, he’s dead. Gone... As his girlfriend’s fame begins to eclipse his own hard-fought glory... Howard has become Rupert Pupkin, doing a show in his basement."
The New York Post reports that if an offer was actually made to Stern, it most likely came from Citadel Broadcasting, which is in the process of acquiring Disney/ABC's radio division.
As we complained yesterday, morning radio in America, and especially Los Angeles, has been dreary since Stern took the money and ran. Stern’s replacement Adam Carolla is flopping wildly, taking the “ego” from the Stern book, but not the insight, wit, humour or honesty. Most bizarre are longtime morning hosts Mark & Brian (see Tabloid Baby, Chapter 16), who actually spend hours playing a pop quiz game like two lonely men in a waiting room.
It’s astounding to realize just how entertaining, compelling and so far beyond the competition The Howard Stern Show managed to be. Stern was delivering something better than radio.
Even more astounding? Tabloid Baby’s ability to stay on top of the trends and predict the future! We’ll keep you posted.