Sunday, December 21, 2008

Santa Monica Promenade losing Borders Books

Shoppers at the Borders bookstore on the Third Street Promenade in Santa Monica, California got a surprise welcome as they walked through the door: a sign announcing that the store is closing on January 10th.

A sign of tough economic times?

The Borders also holds a Seattle's Best coffee stand, and coincidentally sits next to the Kira Plastanina fashion store, whose closure (along with mist of its other US outlets) was announced last week. Everything there is 70 percent off.

(The closure may be good news to one competitor besides the Barnes & Noble at the other end of the Promenade: Village Books in neighboring Pacific Palisades, which is fighting to stay alive amid competition from chains like Borders.)

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