James Frey returns with perfect timing

The day after that Valley Girl Margie Seltzer got caught "pulling a James Frey" and faking a memoir about life in the 'hood, we got this email from James Frey himself.

Or at least folks at his Big (Fat Liar) Jim Industries company know to strike while the lyin's hot:

Hello. You are receiving this message because you signed up to the mailing list on the James Frey website.

We've revamped that website with a bright shiny look and new toys to enjoy. We invite you to check the site - read the blog, register on the new message board, and of course read up on James Frey's new novel BRIGHT SHINY MORNING, being released by Harper Collins this May. Here's the link - http://BigJimIndustries.com

Thank you.

(If you'd like to be removed from this list just reply and say so, or send an e-mail to readers-leave@bigjimindustries.com.)

If you are having trouble viewing this e-mail, please click here.

Did he say "novel"? Well, he sure learned his lesson! Though we still think he folded too quickly and should have stonewalled: "Yeah, Oprah. It's my life. It's true. Prove otherwise!"