Thursday, October 07, 2010
JERRY LEWIS TELETHON SLASHED!
The annual 20-hour Labor Day Jerry Lewis telethon to raise money for the Muscular Dystrophy, a fixture of American life for forty five years, is dead.
After the second year in a row in which Jerry and his surviving pals failed to top last year's total, the monumental annual television event is being downsized, slashed and shortened to a six hour prime time show.
MDA spokesman Jim Brown announced the end of the era, saying that the MDA hopes that giving the telethon a more focused broadcast window, will get bigger and better stars to appear.
The 2011 event is scheduled for Sunday, Sept. 4, and will reportedly air from 6 p.m. to midnight in each time zone, with only stations in the Eastern time zone carrying it live.
The MDA collected $58.9 million to fund research through last month's 2010 telethon.
Jerry Lewis is 84.