How to guarantee your ratings will drop 42% on your second night in prime time

...Promote Michael Moore as your main guest, keep him on for two segments and and then let him sing an a capella version of The Times They Are A Changin'. Note to Conan O'Brien: Lose Andy Richter. The ironic announcer thing and little boy gags held you back in the early Nineties and now it just seems strange.

* Update: Make that 62%...