Who's profiting from this one?
The bizarre story has suddenly become the latest unexpected obsession on the TMZ site, steamrolling aside the bare-chested McConaughey softcore photos for endless updates in the same manner that TMZ went overboard with posts on Paris Hilton's ride home from jail. Which leads to the question of whether TMZ "main on-air personality" Harvey Levin and his consultants are turning to the Celebrity Justice fallback after the embarrassing first-week camp and irrelevance of TMZ TV-- or if Harvey is running from the New York Times' reminder last week that "in a reputation-jeopardizing move, he once falsely accused Mr. Simpson’s prosecutor of a firing offense based on what he later excused as a misinterpretation of a video."

See Tabloid Baby, chapter 28, "Where's the bag, Mr. Kardashian?", for this secret history of today's media scene.
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